Branding and identity with rules you can hand to anyone
A full identity, not your logo pasted onto a template. It comes as a written brand board, then we apply it to your site, social profiles and marketing graphics.
A logo is not a brand
Many businesses have a logo someone made years ago and nothing else. Every flyer, post and page gets designed from scratch, by whoever is available, so colours drift, fonts change and the business looks like three different companies depending on where you meet it.
That costs trust. People judge whether a business is serious in seconds, and inconsistency reads as careless. A brand system fixes it once: clear rules for logo, colour, type and imagery, written down so anyone who designs for you later gets it right without asking.
What you get
- Logo and its variants for different sizes and backgrounds
- A colour palette with clear rules for how to use it
- A type system: which fonts, for what, at which sizes
- A mascot or illustration style, when it fits your business
- A written brand board you can hand to any designer or printer
- A social media kit: profile images, covers and post templates
- Marketing graphics for your first campaigns
- The identity applied to your site, not just presented in a file
How it works
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Conversation
We learn what you do, who you serve and how you want to be seen.
You get: A short written summary of your positioning, for you to confirm
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Direction
We define the visual direction before drawing the full system.
You get: A direction you approve before we build the rest
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The system
Logo and variants, palette, type and, when it fits, a mascot or illustration style.
You get: Final logo files and the written brand board
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Kit and graphics
We turn the system into the pieces you actually use day to day.
You get: A social kit and marketing graphics ready to post
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Applied
The identity goes onto your site and profiles, so it is live, not in a folder.
You get: Your site and social profiles updated with the new identity
Real work Live
Cabalgatas Santa Mónica
A bilingual booking site for horseback rides on a hacienda in Cerritos, Pereira.
A good fit if
- You are launching and want to look established from day one
- Your materials look different every time someone new makes them
- You are about to build a site and want the brand settled first
- You want rules your team or future designers can follow
Not the right fit if
- You only need a quick logo for this week - a full system takes longer
- Your brand already has clear guidelines and just needs a site - go straight to the site
- You want a copy of another company's look - we will make you your own
Sounds like what you need?
Send a short brief and we confirm the price and dates within one business day.
Questions
Is a new logo included?
Yes. The logo and its variants are the start of the system, along with the palette, the type system and the written brand board.
Can you keep my existing logo?
If it works, yes. We can build the system around a logo you already have, or refine it, instead of starting over for the sake of it.
Do I own the brand?
Once the project is paid, the identity we create for you is yours: logo, palette, brand board and graphics.
Do you design a mascot every time?
No. A mascot or illustration style only goes in when it fits your business. Many brands are better without one.
Can you apply it to a site you did not build?
Tell us what you have. Often the better route is building the site with us, so the brand and the site are made to fit each other.
Want the honest answer for your business?
Tell us what you need. We reply with a clear proposal, or tell you when you do not need us.
